13 августа немецкий деловой еженедельник «WirtschaftsWoche» сообщил, что руководство Porsche и производственный совет достигли принципиальной договоренности о постепенном снятии с производства полностью электрического Taycan к 2030 году. Продажи этой когда-то популярной ...
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German business weekly WirtschaftsWoche reported on August 13 that Porsche management and the works council have agreed in principle to phase out the all-electric Taycan by 2030. Sales of the once-flagship EV have collapsed. The company has not formally confirmed the plan.
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Key Takeaways by Planet Today
The report: WirtschaftsWoche cites internal sources saying an in-principle agreement exists to end Taycan production by 2030. Earlier ideas of moving assembly from Stuttgart to Leipzig have been dropped.
Sales reality: Global Taycan deliveries fell from nearly 41,000 in 2023 to about 16,000 in 2025 and roughly 6,000–6,700 in the first half of 2026.
Official stance: Porsche has not confirmed the phase-out. CEO Michael Leiters stated in late July that the company has no short-term plans to discontinue the model.
Strategic context: Porsche has already scaled back earlier ambitions for rapid electrification amid weaker-than-expected EV demand, pressure in China, U.S. tariffs and intense Chinese competition.
Broader picture: The German automotive sector faces simultaneous challenges of soft European demand, trade friction and a slower EV transition than many planners assumed only a few years ago.
On August 13, 2026, WirtschaftsWoche reported that Porsche AG intends to discontinue production of the Taycan by 2030. According to the magazine, management and the company’s works council reached an agreement in principle—though not yet formalized in writing—to phase the model out. Plans to transfer Taycan assembly from the main plant in Stuttgart-Zuffenhausen to the Leipzig factory have been abandoned; production is expected to remain in Stuttgart until the end of the run.
Porsche did not immediately confirm the report when contacted by news agencies. In a late-July interview with the Frankfurter Allgemeine Zeitung, newly appointed CEO Michael Leiters said the company was not planning to discontinue the Taycan in the near term. That statement leaves open the possibility of a longer, controlled wind-down consistent with a 2030 horizon, but it also means the WirtschaftsWoche account remains an unconfirmed internal report rather than official company policy.
How Steep the Sales Decline Has Been
The Taycan, launched in 2019 as Porsche’s first fully electric series-production car, initially performed strongly. Deliveries approached 41,000 units in 2023. By 2025 the figure had fallen to roughly 16,000. In the first six months of 2026 the model recorded only about 6,000 to 6,700 global deliveries, according to company and media tallies. Production at Zuffenhausen has repeatedly been paused or slowed because of low order intake.
Meanwhile the classic 911 has continued to sell well—rising roughly 19 percent in the first half of 2026 in some reports—underscoring that demand for Porsche’s combustion-powered icons remains more robust than for its early electric flagship. The Macan Electric, introduced in 2024, has also faced a tougher market than originally projected, though it remains in the lineup.
Why the Pivot Happened
Porsche’s original electrification roadmap was ambitious. At one point the company targeted a high share of fully electric vehicles by 2030. Reality proved more difficult. European and American buyers adopted battery-electric vehicles more slowly than many forecasts assumed. In China, local manufacturers offered competitive performance and technology at lower prices, eroding Porsche’s position in a market that had been a major profit engine. U.S. tariffs added further cost pressure on vehicles imported from Europe.
The financial impact was severe. Operating profit at Porsche fell by more than 90 percent in the most recent full year cited in coverage, prompting restructuring, job-cut announcements and a broader recalibration toward “value over volume.” Management has signaled a willingness to accept lower absolute volumes if margins can be restored. Extending the life of combustion and hybrid models, while pruning underperforming electric lines, is part of that adjustment.
“The company has decided to phase it out by 2030.” — WirtschaftsWoche, citing company sources, August 13, 2026.
What the Report Does and Does Not Establish
The WirtschaftsWoche story is based on sources familiar with internal discussions between the board and the works council. Such reports from reputable German business media are often accurate, yet they remain second-hand until the company issues a formal statement or a written agreement is disclosed. Porsche’s public posture so far has been cautious: no short-term discontinuation, continued production for the time being, and no confirmation of a hard 2030 end date.
Even if the phase-out proceeds on the reported schedule, the Taycan will have had a production life of roughly eleven years—respectable for a low-volume luxury model that never became a volume product. The decision would free capacity and capital for other projects, including the still-planned electric 718 successors and whatever hybrid or combustion offerings management judges more profitable in the late 2020s.
Industry-Wide Pressures
Porsche’s situation is extreme in degree but not unique in kind. The entire German automotive industry—Volkswagen Group brands, BMW, Mercedes-Benz and their supplier base—has confronted the same combination of softer EV demand, Chinese competition, high European energy and labor costs, and shifting trade rules. Several manufacturers have delayed or scaled back pure-electric programs and re-emphasized hybrids or extended combustion timelines. Job reductions across the sector are already under way or announced.
For Porsche specifically, the contrast between the enduring strength of the 911 and the sharp decline of the Taycan illustrates a strategic tension: the brand’s emotional and financial core remains tied to high-performance combustion cars, while regulatory and market pressures still push toward electrification. Managing that tension without destroying either profitability or brand identity is the central challenge of the current decade.
Two Brief Additional Points
First, the reported decision not to move Taycan production to Leipzig removes one potential source of internal disruption but leaves the Zuffenhausen plant with a low-volume product whose future is now publicly clouded. Second, any formal end-of-production announcement would also affect residual values, parts supply planning and the secondary market for existing Taycans—practical consequences that owners and dealers will watch closely.
Where Matters Stand
As of August 13, 2026, the phase-out of the Taycan by 2030 is a well-sourced media report, not yet an official Porsche declaration. The sales numbers that make such a decision plausible are a matter of public record. The company’s broader retreat from an aggressive all-electric timeline is already documented in earlier strategy revisions and financial results. Whether the 2030 date becomes firm policy will depend on future demand, the performance of remaining electric models, and management’s assessment of the most profitable use of limited engineering and production resources.
For now the Taycan continues to be built, sold and serviced. Its longer-term fate, according to one detailed internal account, is a controlled exit rather than an abrupt cancellation. That distinction matters both for the workforce and for the brand’s credibility with customers who bought the car as a long-term statement of Porsche’s electric future.
Primary sources: WirtschaftsWoche report of August 13, 2026, cited by Reuters, AFP, tagesschau/SWR and other outlets; Porsche delivery figures for 2023–2026; CEO Michael Leiters’ late-July comments to Frankfurter Allgemeine Zeitung; broader financial and restructuring coverage from company and industry reporting.
Disclaimer: This article summarizes a media report based on internal sources and publicly available sales and financial data. Porsche has not formally confirmed a 2030 end date for the Taycan. Corporate plans can change; readers should treat the phase-out as reported rather than definitive until official confirmation is issued.
